Apr

How to write high conversion headlines for any product or service

Know exactly who your prospect is. Who are you attempting to reach
with your product or service? If you said ?everyone,? you?re not being
realistic. Having a target in mind is vitally important. Write down
specifically who you are reaching out to with your headline, and then start
listing the things that are important to them. This will help you clarify what
your headline and copy will contain.

Be specific about your customer?s dilemma, and how it can be
solved. If I have problems with biting my nails, I don?t need to be told that
it doesn?t make my fingers look nice. I want to be told exactly how to stop it,
once and for all. Discover the things that are keeping your potential
customers frustrated and anxious?then help them find a positive solution.
Frame the problem and the fact that you are about to share the solution in
the copy if they read on.
Know exactly what you want your prospect to do. Many businesses
just want more business. You have to be more specific than that. Write
down exactly what you wish for your prospect to do after he is finished
reading your copy. Do you want him to sign up for a free newsletter? Then
make all of your copy lead him towards making that decision. Do you want
her to buy your company?s new unconventional dog leash that can give her
more control of her Siberian Husky? You?ll have to know that this is the
specific task that you want her to perform, and write a headline that leads
into copy that shows her what to do next.
Test, test, test. This task cannot be understated. You will not know which
headline pulls best if you continually run only one. Create several for the
same product or service and be honest with yourself. Just because you think
a headline is clever, doesn?t mean that it converts well. There?s only one way
to discover a winner, and that it is to continually test. You can test a variety
of fonts, colors, sizes, accompanying graphics, and a plethora of other
variables. You?ll never know just how good it could have been unless you
test.